FreshTech: 4 Technologies That Will Change The 2014 Winter Olympics

2014 Winter Olympics

The 2014 Winter Olympics, officially the XXII Olympic Winter Games, without a doubt, will be shaped by the newest technology.

In preparation for the games, organizers focused on modernizing the telecommunications, electric power, & transportation infrastructures of the region. expanding the budget to over US$51 billion—7 Billion more than the most expensive Olympics in history, the 2008 Summer Olympics in Beijing.

Not only has this Russian Riviera revamped its infrastructure for the games, engineers from companies like BMW and Under Armour have been hard at work producing cutting edge technology to ensure the best products for the athletes.

1. The Innovation Lab

at Under Armour has spent over two years collaborating to make the perfect high-performance suit for speed skater Shani Davis. This Sochi ready suit has been treated to minimize friction with a substance called Polymer Blend Surface Segregation (POSS). This suit will not only make team USA aesthetically appealing but the technology utilized will hopefully help them shave a second or two off of their times.

under armour speed skating olympics (Source: Under Armour)

2. The U.S. Olympic Bobsled

and skeleton team have utilized the video analysis and sports coaching app Ubersense to obtain precision through slow motion video analysis. The accessibility to this instantaneous frame-by-frame feedback on form could be the key to team USA’s success.

See How USA Bobsled & Skeleton Use Ubersense on the iPad from Ubersense on Vimeo.

3. The U.S. Has Not Won

an Olympic gold medal in the two-man bobsled race in 78 years—however, thanks to BMW’s design team, the USA team is ranked No. 1. This slender, lustrous, sled wrapped in carbon fiber will provide hope to the USA team as they will attempt to gain the edge they need in a sport where 1/100th of a second could land them a gold medal.

BMW Bobsled olympics(Source: BMW of North America, LLC)

4. Zoe Gillings

is prepped and ready for Sochi with her $58,000 pair of eye-tracking goggles. At speeds of 50mph she can’t afford to look away and must trust her peripherals—these goggles will help ensure that she maintains proper focus and hopefully help her bring home the gold. Read more about this amazing technology here.

zoe gillings x ray specs for olympics (Source:


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